Firefly Airlines links popular islands 
Firefly Airlines links popular islands
Phuket and Samui in
Thailand are often compared for their natural beauty and lifestyle
attractions, as are Langkawi and Penang in Malaysia. Each unique yet
all four have similarities, not least their buoyant real estate
markets. And now they are joined, not by land but by air, following the
announcement of new services by Firefly Airlines. Launched in April and
wholly owned by Malaysia Airlines, Firefly is a low-cost start-up based
in Penang that currently features a fleet of two Fokker F50 turboprops.
As the newest arrival on the Asian aviation scene, Firefly is
focusing on non-trunk sectors, rather than going head-to-head with more
established rivals. Termed a ´community airline´, Firefly has targeted
unique routes as a distinct point of difference. Along with its two
popular international routes to Phuket and Samui, it offers domestic
flights from Penang International Airport to Kota Bahru, Langkawi,
Kuantan and Kuala Terengganu. Firefly executives are now aiming to
break even in the company´s first year following a positive response in
the first month of operation. “Response has been very encouraging as
Firefly´s services have been long awaited,” said Eddy Leong, CEO of
Firefly Airlines. “Our destinations appeal to leisure travellers, as
well as for expatriates residing in Phuket and Samui.
We may
add new routes once our load targets are achieved.” Firefly´s initial
intention is to focus on the Indonesia-Malaysia-Thailand Growth
Triangle, with the city of Medan in Indonesia earmarked as a future
destination. Over the next five years, the airline´s core network could
include markets like North America, South America and South Africa.
Source: http://www.samuivillasandhomes.com
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